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We're Going To AdTech! .
The Innovate Media team will be in San Francisco next week for the annual AdTech conference.
The event, which brings together some of the biggest names in digital marketing, is being held at the Moscone Center, April 21-23. It's going to be filled with more exhibits, speakers, information and advice than any online marketer can handle!
So why not come join us as we rub elbows with top digital marketers from across the globe. You can meet us at booth #2146.
Hope to see you there! |
Video Spokespersons, Pickles and Surfing Unite! .
If this sounds like an interesting combination to you then you need to see this . John Cecil, President and a founder of Innovate Media, was recently interviewed on Susan Bratton?s podcast ?DishyMix.? The interview covers everything from the state of online video to surfing and, well, pickles. Get a glimpse of what video spokesperson technology and the whole online video movement looks like from the perspective of a media expert by reading the podcast transcripts or listening to the complete interview at DishyMix. |
How-To Videos: The New Trend In Online Video .
One of the newest ways online video is hitting the web is through instructional and informative "How-To" videos.
Just check out YouTube for instance.
The online video mecca is home to thousands, if not millions, of how-to videos that are just ready to be watched and learned from. I simply put in "how to" into their search feature and came up with videos showing me how to, of all things, fold a shirt in two seconds, solve a rubicks cube, build an armoire and kiss passionately.
Talk about information overload.
What is so great about the how-to video trend is the wealth of information that can be shared.
From cooking to makeup application to rewiring a house, the possibilities of learning how to do almost any task, whether great or small, seems limitless.
So what does this mean to you as an online marketer?
Why not create your own how-to for your website?
If you have a specific product, why not demonstrate how to use it? If you provide a service, explain the process of what you do and why.
Just think to yourself what information and knowledge could you or your business share with your viewers? What would they want to know?
As a marketing mechanism, online video provides an almost endless means of getting your message to your customers. A how-to video may just be what your business or company needs to further extend your reach on the web.
Want to learn more?
Check out this link:
"How-To A Hot Topic In Online Video"
http://www.tvweek.com/news/2009/03/howto_a_hot_topic_in_online_vi.php
"Learning Through YouTube"
http://www.nhpr.org/node/24127 |
Snack Attack: The New "Video Snacking" Trend .
So what is the newest trend in online video viewing? Video snacking.
Video snacking is viewing videos in quick, short bursts; just enough to give viewers the information or entertainment they want or a reason to move on. Snacking on a video that at the most is only a couple of minutes long is all many online users can digest.
Why?
Because online, many of us still have limited attention spans. Although sites like Hulu are now available that allow extended viewing of television shows, most users video habits are in the 'second' rather than 'minute' time frame.
In a recent report by somScore, they released data figures for video views from November 2008. Their findings show that more and more people are watching videos, about 146 million in fact, or 77% of the U.S. internet audience. This is up over a third from last year alone.
And although the audience for online videos has risen, their time spent watching a single video has not. The average online video play is only a little over 3 minutes.
The bottom line is that more people are watching more videos.
So what can you take from this as an online marketer?
That you have new options on advertising and marketing online.
A short, to the point, "video snack" may be just what you need for your online marketing campaign. A short video gives you a means of further elaborating on your product or service in a medium that is proving to be both popular with viewers and effective in increasing conversions.
Want to learn more?
Check out these sites:
"The Online Video Snacking Trend"
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100943
"Noontime Web Video Revitalizes Lunch At Desk"
http://www.nytimes.com/2008/01/05/business/media/05video.html
" 'Video Snacking' New Frontier For Media Creators
http://slashdot.org/article.pl?sid=08/01/06/0356213
Innovate Ads
http://www.innovateads.com/ |
Look Who's Talking About iAds... .
Want to know what the process is really like for creating an iAd? Get your own insider's perspective by checking out Susan Bratton's Blog, DishyMix.
Founder and CEO of Personal Life Media, a podcast publishing company that produces audio shows and companion blogs with expert advice on personal growth, anti-aging, intimacy and relationships, Susan documented her experience with creating an iAd. Her blog takes you through every step of the production process at our studio, from arriving on set to filming in front of a green screen. She even includes photos and videos so you too can see what goes on "behind the camera" with our crew.
Want even more?
Susan posted two videos that show the "before" and "after" effects of filming in a real studio with professional lighting, equipment. direction and crew. Let's just say... it really makes a difference!
Learn more by visiting Personal Life Media and Susan's Blog, DishyMix. |
Working 9 to 5? Most Online Videos Are Viewed During Business Hours .
The results are in from Nielsen Online; more online videos are watched during weekdays rather than weekends.
This latest online video census, with data from October, shows that 65 percent of online video viewers watch videos weekdays between the hours of 9 am and 5 pm. And what about weekends? Just over half, or 51 percent, of viewers watched Saturdays and Sundays between 6am and 8 pm.
The results are calculated from each unique viewer who views at keast one video stream during the month.
And what exactly are these viewers watching? Youtube overwhelmingly had the majority with over 5,000,000 views. In a distand second and third, respectively, came Fox Interactive Media and Hulu with over 200,000 views each.
Although these results do exclude online video advertising, they do provide online marketers with key figures that can help any online advertising campaign.
"Nielsen Online: Web Video Users Are Day Clickers"
http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3ic41d147829e712a6807fd15a126693dc
"Weekdays Outpace Weekends For Online Video Viewing, According To Nielsen Online"
http://www.msnbc.msn.com/id/28278029/ |
Newsflash: Men Love Online Video Advertising .
In a report that is not at all surprising, Brink Media has found that men enjoy using the Internet. Shocking, right? After surveying over 500 men in the all important 18-34 demographic about their Internet usage, they found almost 70 percent of the men replied "they could not live without the Internet." Some respondents even said they spent most of their day on the web! More importantly, they found that men's perceptions about online advertising were positive, especially when those ads included video. According to the study, 40 percent of the men said they paid more attention to ads that featured video than advertising that did not.
So what type of ads did they prefer? Site takeover advertising and ads that featured 5 second preroll videos were the most effective. However, the longer the video preroll became the percentage of men who found the ads effective lowered. Online banner ads and other online media ads worked as well, with 60 percent responding that they noticed these types of advertisements.
So what does this mean to you as an online advertiser?
Take notice of who you are advertising to. If a young male demographic is what you are catering to, don't be afraid to be aggressive with your advertising. As the survey shows, site takeover ads and online video ads are effective for not only grabbing users attention but also impacting your brand awareness. Best of all? According to this survey, nearly half of all men who view online ads do go on to purchase a company's product or service.
Want to learn more? To view more information about this survey check out this: "Report: Most Men (18-34) Don't Mind Online Ads" http://www.brandweek.com/bw/content_display/current-issue/e3ie36ce5eb50d8af30345975639668d82c?imw=Y |
It's Proven: Online Video Viewers Have ADD .
OK.... maybe not ADD but they do have short attention spans.
Research has shown that online viewers are more likely to stop watching video advertisements the longer they are. But a new study by Tubemogul is showing for the first time exactly when viewers start to move on from watching a video.
The results? Tubemogul found that most viewers click away after just a few seconds. According to the research, ?most videos steadily lose viewers once ?play? is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.? Half of your audience could be lost within the first 60 seconds of video play!
So what does this mean to the online marketer?
If you are advertising online with video you not only need to make sure that your videos are short and to the point but that your call to action is clearly stated in just the first few seconds. If not, you are more likely to lose your viewers, the people who are your potential clients and customers.
But don't worry, not all is lost. The key to ensuring your viewers watch your video is to keep them engaged. And in fact, there is research on that too.
According to the study, "Watching The Web: How Online Video Engages Audiences," engaged viewers make up about 40 percent of all online viewers. These viewers are more likely to watch a video all the way through, recall what they have seen and make a call to action.
So even though research shows viewers are more likely to leave a video after just a few seconds, as an advertiser you do have the power to keep viewers watching.
Want to learn more?
Check out these articles:
"Online Video Viewers have Short Attention Spans- New Tubemogul Research"
http://www.reelseo.com/tubemogul-viewers-attention/
"New Study- Engaged Online Video Viewers Pay Attention To Ads"
http://www.reelseo.com/new-study-engaged-online-video-viewers-pay-attention-to-ads/ |
Online Video Content Tips From The Pros .
I came across a great article today from Geoff Daily at Streamingmedia.com. The two part piece entitled, ?The Ultimate Guide To Creating Online Video Content That Works? pretty much does what it says, giving great ideas and advice from some of the leading video content producers on the web. (Think MTV, ESPN, and Revision3) Part One focuses on creating video for your audience as well as attracting new visitors. Part Two concentrates on video production itself (quality, HD, sound, length, etc) as well as including expert opinions.
Whether you are a video newbie or a seasoned pro their tips and tricks will not only improve your content but increase your audience as well.
Check it out:
http://www.streamingmedia.com/article.asp?id=10851&page=1&c=20 |
Want To Reach A Third Of All Internet Users? .
Then start advertising through online gaming sites.
Online games are visited daily by millions of people from around the world. In fact, it's estimated that 1/3 of all Internet users spend some time playing games online. And we're not just talking about teenage boys playing "World Of Warcraft" here. Web based games cover it all, from the basic staples of Chess and Sudoku to elaborate multi player games with their very own virtual communities. Basically, every demographic imaginable is available through online gaming- kids, teens, seniors, women, and the all important 18-34. Whatever you are advertising, there inevitably is someone gaming who is in your target audience.
Plus, online gaming is the perfect platform for using the latest online marketing has to offer... video. In his article, "Got Game Ads? Why you need Them NOW" Jameson Hsu writes, "video advertisements tend to outperform static, text-based, or banner ads." Why? The visual and active nature of video blends perfectly with the dynamics of online gaming. People want to be entertained; it is why they are on an online gaming site. Video, even if it is an advertisement, is a clear way to actively engage online gamers. Get their attention and you will get conversions.
To learn more about advertising with online games, check out these sites and articles:
http://www.innovatemedia.com/
"Got Game ads? Why You Need Them NOW"
http://www.adotas.com/2008/11/got-game-ads-why-you-need-them-now/
"Online Games Redefine Gaming"
http://www.clickz.com/showPage.html?page=3631593
"Online Games By The Hundreds, With Tie-Ins
http://www.nytimes.com/2008/03/18/business/media/18adco.html
"Video Game Culture"
http://en.wikipedia.org/wiki/Video_game_culture |
It Worked For Obama... .
In this new media age online video ads are everywhere, and they seem to be working. Just look at this years Presidential campaign for example. The role of online video made running for President an entirely new game. Videos flourished from each candidate, both online and off, to help spread their messages and ideologies. John McCain posted videos through his website and on YouTube to attract the attention he felt he was lacking from the mainstream media. President-elect Barack Obama combined his videos with a tech savvy campaign of social networking, e-mails, and text messages. In a constantly evolving media age did this help him win the election?
Online videos are not only a phenomenon, but a clear and effective choice when it comes to advertising online. Never before has online video been so widely used and distributed, being available and affordable to not only Presidential candidates with multi million dollar marketing budgets but to small town businesses who are just looking to spread the word.
So if online video worked for Obama, why can't it work for you?
Want to learn more?
Check out these links:
"In Obama-McCain Race, YouTube Became A Serious Battleground For Presidential Politics"
http://www.usnews.com/articles/news/campaign-2008/2008/11/07/in-obama-mccain-race-youtube-became-a-serious-battleground-for-presidential-politics.html
"Barack Obama Used Net Effectively For Fundraising, Organizing, And Advertising"
http://www.rockymountainnews.com/news/2008/nov/10/barack-obama-used-net-effectively-for-organizing/
"Online Video Ads To Surge, Per eMarketer"
http://www.adweek.com/aw/content_display/news/agency/e3ic75447be81df667c5adc21dbcf0a5895
"Online Video Explosion A Great Marketing Opportunity"
http://www.live-pr.com/en/online-video-explosion-a-great-marketing-r1048215571.htm |
Thinking Locally With Online Video .
Online video advertising isn?t just for the ?big guys? anymore. In fact, online videos for locally owned small to medium businesses is one of the fastest growing segments of advertising on the web. According to The Kelsey Group?s U.S. Local Video Forecast, local online video ad revenues will increase from just $10.9 million in 2007 to $1.5 billion by the end of 2012. That?s an increase of more than 167 percent in just 5 years!
This is just another example of the power online video advertising has for any business owner. Online video has consistently proven to be both a popular and effective advertising medium on the web, capable of not only maximizing your conversions but also increasing interest in your business, product or service.
Imagine what adding online video advertising could do for your business!
Want to learn more?
Check out these articles and blogs:
Innovate Media Blogs
http://www.innovatemedia.com/advertisingblog/
?Local Online Video Advertising Growing?
http://www.thoughtequity.com/video/shell/txp/local-online-video-advertising-growing.do?title=Local%20Online%20Video%20Advertising%20Growing
?Local Online-Video Advertising To Soar, Reach $1.5 B in 2012"
http://www.marketingcharts.com/direct/local-online-video-advertising-to-soar-reach-15b-in-2012-5058/
?Local Online Video Advertising To Reach $1.5 Billion By 2012"
http://www.hitsearchlimited.com/news/999834/ |
Recession Proof Your Advertising Dollars .
In the volatile economy we are living in the last thing most online marketers want to think about is advertising budgets. Looming forecasts on unemployment rates and consumer spending trends are not brimming with hope either.
So what is an online marketer to do? Just read below.
I found a few articles of interest that deal specifically with online video advertisings appeal during an economic downturn.
So if you are ready to look on the bright side of a bad economy, check out the following for some refreshingly positive news:
"Online Video Ads Are A Good Bet In A Recession"
http://www.clickz.com/showPage.html?page=3631078
"Ad Slowdown Presents E-Commerce Investment Opportunity"
http://seekingalpha.com/article/98834-ad-slowdown-presents-e-commerce-investment-opportunity
"Internet Advertising Up 15.2% In First Half Of 2008"
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=92205 |
Innovative Research For Online Marketers .
Research out of one of the country?s top Universities is providing evidence of what Innovate Ads has been saying all along- that web based video spokesperson ads enhance the viewers online experience while increasing ROI and conversions.
Some of the more notable research comes from Dr. Byron Reeves, Professor of Communications and co-director, along with Clifford Nass, of the project on Social Responses to Communication Technologies at Stanford University. The two co-authored a book based on their research entitled, The Media Equation: How People Treat Computers, Televisions, and New Media Like Real People and Places. The research focuses on the psychological processing of media as well as the emotional and physiological responses to interactive technology. Basically, how the human experience relates and reacts to media and technology. Dr. Reeves is also the co-founder and faculty advisor for Media X, a research networking project that unites the technological research and development of Stanford with companies such as Sun Microsystems and Intel. The main focus of Media X? How people use technology and how technology can be designed to enhance the users experience.
But the best research to focus on what Innovate Media is doing with our iAd products is found in Reeves, The Benefits of Interactive Online Characters. The study suggests that ?automated characters take advantage of social responses that are natural reactions to interactive media.? The idea is that online characters, such as video ads, provide a human interaction between the user and the computer. The bottom line from Reeves: ?Characters can increase the trust that users place in online experiences, in part because they make online experiences easier.?
This is fascinating research that takes an academic approach to the importance of human response and technology. But what does this mean to you, the online marketer? Adding web based video spokesperson ads increases the online experience for your user because of its social quality. By providing a positive user experience you create a sense of trust towards your website, company or product. The more trust consumers have in you, the more likely they are to fill out a lead form or buy your product or service, increasing your conversion rates and ROI. Now that is Innovative.
Want to learn more?
Check out these Websites and Articles:
http://www.stanford.edu/~reeves/
http://communication.stanford.edu/faculty/nass.html
http://mediax.stanford.edu/about.html
http://www.oddcast.com/home/cases/research/CSLI_Stanford_Study.pdf
http://www.madisonavenuejournal.com/2007/09/20/yahoos_influence_on_john_cecil/
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Mad Man .
The Madison Avenue Journal just completed a three part interview on Innovate Media's very own John Cecil. The article covers John's history in the advertising field as well as his contribution to the online video ad medium. Check out www.madisonavenuejournal.com for more information or click below to be directly linked to each article. Congratulations John!
http://www.madisonavenuejournal.com/2008/09/22/the_innovator_john_cecil_part_one/
http://www.madisonavenuejournal.com/2008/09/23/yahoos_influence_on_john_cecil/
http://www.madisonavenuejournal.com/2008/09/24/john_cecil_on_google_r_o/ |
Online Video Marketing Summit Heads To San Francisco .
Are you going to San Francisco?
A huge line up of company executives and online marketers will be at the Online Market World 2008 Web Video Marketing Summit to converse about all things video on the web. The pioneer event is intended to explore and discuss the impact of digital video as a marketing tool on the internet. The event will be at Moscone Center West on October 1 and is intended for all those who use video marketing campaigns on the web or would like to learn how.
With topics such as "The Road to ROI on the web" and " Networks vs. Indies: Who gets the Ad Money?" planned for discussion by panelists from companies like Google, AOL and more why wouldn't you want to go?
To learn more check out these sites:
http://www.ihollywoodforum.com/webvideoforum/
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080922006332&newsLang=en |
New Online Video Ad Banners From Innovate Ads .
Drumroll please...
Innovate Ads is proud to present our newest online video product, iAds Online Video Ad Banners. As a leader in the production and delivery of video overlay technology, our new banner ads use full motion, broadcast quality video with real actors who can interact with any product, logo, or website. The result? Dynamic and innovative online video that will increase clicks and conversions. Look for it on a website near you!
Want to learn more?
Visit www.innovateads.com or check out these sites that are talking about our products:
http://ca.news.finance.yahoo.com/s/16092008/34/biz-f-business-wire-innovate-ads-new-full-motion-video-broadcast-quality.html
http://www.earthtimes.org/articles/show/innovate-ads-new-full-motion,543003.shtml |
Online Video Tips and Tricks .
John Cecil, June 2008
www.innovatemediagroup.com
Looking to add video content to your site? Or maybe you already use video and just want to learn how to make the most of this technology. Video is a great and innovative way to add to your website. It not only creates a personal experience for your users but it is proven to increase sales and conversion rates. But there is definitely a right way and a wrong way to use video. Go ahead and check the web yourself and see how video is changing the way websites look and communicate to viewers. Some do a fantastic job of getting your attention and others well. You can see for yourself. This technology may be new, but we have some first hand experience on what to do and what NOT to do when it comes to incorporating video to your site. Ready to learn more? Read on for some tips and tricks on using video for your website.
Keep It Simple
A long form video is great if that's what you are looking to do. But this is the web and you are not trying to win an Academy Award. Keep your video short and to the point. Anything longer than a minute and you are going to lose your audience! Don't lose their attention! Your video is online and on the web- a platform where users have notoriously short attention spans. Let them know the gist of your product or why they should fill out a lead form and that's it. Our clients usually always want to go longer but the results aren't always what they are looking for. So get it right the first time and keep it simple. Don't go overboard with the length of your video!
Video Quality is Key
Having a professional looking video on your site is important. If it's going to scream' "I did this in my mother's basement with her old Super 8," then what's the point? An amateur looking video makes you, your site, and your product look just that amateur. So go above the stuff you find on YouTube and invest in good quality cameras, great lighting equipment, and a decent editing program. And remember that professional isn't always synonymous with expensive. Yes, you can do this yourself for a price. But there are also companies who exclusively create professional quality online videos which will save you significant amounts of time, money and stress.
Who's Got Talent?
There are a lot of things you need to focus on when it comes to video. It's visual content that will keep the eyes of your consumers on whose speaking: your talent. Whether you choose to go with the CEO of your company or pick a professional actor as your video spokesperson, remember that all eyes will be on who you select. The message you intend to give to your viewers about your site is in the hands of this individual. No pressure or anything. Ask yourself, "What demographic are we trying to reach?" "Who would be the best fit to speak directly to them?" Keep in mind age, gender, and clothing and hair styles. Like it or not, this person is representing YOUR company so make sure they look and dress the part. In our experience it's definitely worth the money to go with hired talent. It may look like an easy job, talking to a camera, but trust us looks can be deceiving. These individuals are professionals- they know how to perform in front of a camera, in a studio with a large production crew. Can your CEO do that?
Location Location Location
Where on your site is your video going to be? On the homepage to greet your visitors or on a lead form? Are you having a video that is a part of your website itself or is it a walk on spokesperson? Keep in mind video placement and how you can best utilize this to your marketing advantage. The best place to put your video is where there will be some sort of conversion activity, either through a sale or a form to fill out. Can't place it there? Then do the next best thing and have the video send your visitors to a place where there is going to be a possible conversion, such as a shopping cart to complete a sale.
Let the Script Speak for Itself
A big problem we have noticed with our clients who write their own scripts for video productions is that they tend to go on and on and on. They repeat the same information over and over again, take pages to get to their agenda, or want to include everything about their company in a one minute long video. Don't underestimate your consumers! Give them just the information they need to know in the script. If you?re selling a product, give them information on that. If you want them to fill out a lead form tell them why. Continually repeating the same information, taking to long to get to your point, or overselling your product is a waste of time and definitely not going to get you the results you want. Put simply: it's boring. Let your product, and therefore your script, speak for itself.
Precise video= Precise message
Speaking of going on and on. I can't explain to you enough the importance of having a professional and precise video. A precise video means a precise message about your product. Got it? The more viewers who become interested in your product mean the more sales or conversions for you. Let's be honest here. People are online to get information. When they go to your site they are attempting to learn more about your company, product, etc. The video you have there should give these viewers exactly what they want- information. They aren't sitting there with a bag of popcorn waiting to be entertained. If you want to keep your audience, give them the information they need to become a consumer!
Give your users control
There's nothing worse than going to a site that suddenly takes over your computer as if it has a mind of its own. We?ve all been there- you click on a site you are interested in and out of nowhere comes the loud music or the annoying video that will just not stop playing. Give your users the freedom and options of controlling the video and sound on your site. This means having volume controls, play and pause buttons, and if your video warrants it, chapters or fast forward and rewind options. This isn't about losing video users on your site; it?s about creating an enjoyable user experience. Don't bombard your viewers with an unyielding video or you may just not have any.
Or Take Control Yourself
In some cases you may want to add non- user initiated video to your site instead of the user initiated video described above. It's really a matter of choice and what is going to work best for your specific website and industry. It's not a bad idea to run tests of your videos to gain some perspective on how your customers are reacting. Figure out if non user generated video causes your visitors to abandon your site or if user generated video is being viewed as much as you like. A little knowledge can give you a lot of insight on what video formats will be the best match for your site.
Green Screen
Start using some of the newest technology for videos on the web. Filming in front of a green screen can create borderless video designs for your website. Just check out some of our own Innovate Ads videos to see for yourself. Incorporate graphics, pictures of your products, all with a video spokesperson speaking to your viewer. With green screen technology for your video the options can literally be endless.
There is a right way and a wrong way to add video content to your website. When done correctly, it's a great way to attract more visitors and therefore more business to your site. More importantly it's going to increase your conversions. I can't say it enough- online video WILL increase your conversions when done correctly! And when done incorrectly? Well, it can leave you and your company looking less than reliable.
Interested in learning more?
For more information on creating Online Videos contact us: innovatemedia.com
Check out these blogs:
Traffic Floodgate- ?30 Tips For Increased Website Traffic Using Video? http://trafficfloodgate.com/blog/30-tips-for-increased-website-traffic-using-video-parts-1-10/
ClickZ- Going Green On Screen
http://www.clickz.com/showPage.html?page=3629463
About.com- ?Shooting Video For The Web?
http://desktopvideo.about.com/od/videoonyourwebsite/qt/compress.htm
Online Video Viewing Surges
http://blogs.mediapost.com/research_brief/?p=1712 |
Millions of Advertising Impressions .
We were talking the other day about the fact that some companies will pay hundreds of thousands of dollars and run millions of advertising impressions to take people to a page that isn?t actually maximized for conversions.
Sure, some people may take efforts to ?a/b? test their landing pages to increase their lead yields. Some may actually pour through the response rate and make tweaks that will lift response by a few percentage points -Which by the way is respectable and to be commended.
Our customers have done all that and more.
They?ve taken it to the next level and incorporated the MOST EFFECTIVE SALES TOOL OF ALL TIME into their landing pages ? Video!
It?s not a matter of if you?ll use video on your landing pages and lead generation and e-commerce landing pages it?s when.
Some of our customers have doubled their post-click response rates. A select few have taken it farther than that. How? By staying committed and testing testing testing. By fastidiously monitoring response rates and making changes to build upon their success. These marketers aren?t afraid to makes changes to and update their video clips (change actors, change the offer, or change the copy) in an effort to find the right mix for their products and services.
Marketing is not an event. There are no media that ?don?t work?. Marketing is a process. Every campaign is an opportunity to learn and improve. |
Want to increase your online conversion rates? .
John Cecil May 22 - 2008
Want to increase your online conversion rates?
Use video.
We have seen how online video technology can take any websites conversion rates to the next level. In fact, we are building a business on it. This technology is still in the beginning stages, still finding its place on the web. There isn?t even a lot of information out there on how it specifically is going to raise your conversion activity. But you may just want to take my word on it.
Online video is the next step in online marketing and communication strategy. Companies and organizations worldwide are spending more and more advertising dollars on web based video than ever before in order to increase conversions. To attract customers and increase your conversions you need to stay relevant and up to date with what is occurring on the web. And what is occurring right now is video.
Video supplies your customers with a personal experience from your website; it can become more than just words and pictures on a screen. This interactive media allows the availability of a real, live person talking to your viewers. Via a video spokesperson, this relationship between the viewer and the video means the difference between a completed sale or lead form and just another potential customer abandoning your site.
Check this out. An article I found online by Ed Taylor supports exactly what I am saying. He even gives some real numbers on how video can increase your conversion rates. In the article, ?New Video Spokesperson Dramatically Improves Website Results,? Taylor writes, ?Over a 6 month testing period website visitors who viewed walk on videos showed 87% higher positive reactions than those who were not presented with the video.? Imagine that reaction on your site.
Taylor uses The Discovery Channel Store, one of the first e-commerce companies to use video as a sales strategy, as his main example. In an independent study conducted by the company itself, in a two week time period they saw an increase of sales to 78 percent in customers who viewed the video. ROI was believed to reach over 600 percent! And all of this occurred just from the addition of video to their site.
We are seeing the same type of data here at Innovate Ads with our own website spokesperson technology, iAds. Our iAds have produced some very compelling case studies.
Tandberg Video Systems, designers of video conferencing tools, had a conversion rate of just .75 to 1 percent. Not horrible, but we knew we could help their rates. Once our iAds played on their site their conversions increased to 1.5 to 3 percent. Add in a Google keywords search plus the video and conversions reached a phenomenal 3.5 to 7 percent!
iAd?s were produced to promote Country singer Trace Atkins newest CD using Trace himself on radio station websites across the country. Trace promoted station events and allowed fans to purchase his record by clicking on his image. Over 495,000 people played the Trace Atkins video on the radio station web sites, and more than 57,000 clicked to go to his "buy page."
All of these numbers are adding up: video increases your conversion rate. Video is still new to the web but its impact is already showing. We will really be able to see just how revolutionary this technology is once more websites use video to their marketing advantage. More videos mean more experts and more data to support and really explain the massive effect video has on increasing your conversions. The bottom line: online video is all about maximizing your media spend and conversions. |
Capitol Records .
 Capitol Records, as part of their promotional efforts with country music star Trace Adkins, contracted with Innovate to produce 25 unique Trace Adkins "iAds". Each unique video ran on a different country music radio station accross the country. Trace also used the iAd click feature promoting ussers to "click me to buy my new album". |
"Mini Mitt" .
Innovate Media Group, a company that specializes in online interactive video media, is helping Presidential hopeful Mitt Romney gain visibility and exposure with their revolutionary product - iAds Video Spokesperson. The former Republican Governor of Massachusetts is utilizing iAds technology to send a personal message for a strong America. Mitt Romney?s iAds (Video Spokesperson) can be found on: www.mittromney.com. The Romney iAd has already been dubbed ?mini mitt? by the press since it is a thumb size version of Romeny himself. |
Innovate Ads and Product Placement .
 Innovate Ads brings products out onto the surface! Visit the latest featured project to see how Innovate Ads can get your product out in front of your website. Large or small, Innovate Ads can make it happen. |
New Concepts .
 Coming to a web site near you! Innovate Ads is working on "Interactive Video Ads" A new way to get your message out. Enabling you to bring products and animation out onto the surface of your website by offering custom compositing of elements into your iAd.
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Innovate Ads Demo Tool .
 Check it out! Just add any url and away you go. Test your website with this handy tool for a quick look at how iAds can make your site come alive. Imagine the possibilities. When your ready! Innovate Ads is Ready! |
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